For anyone who is already experienced in website security, you should know what the answer to this question. If you have no idea what we're talking about, read on and experience our magnificent play: To HTTP or not to HTTP? That is the question!
(This title was inspired by this incredible video)
Part 1: The Comparisons
What is HTTP?
HTTP stands for Hypertext Transfer Protocol. It’s the start of data communication for the World Wide Web, which can be found at the beginning of a website. It’s called a protocol because each command is executed independently.
What is HTTPS?
HTTPS is the same as HTTP but are encrypted with an SSL (Secure Sockets Layer) certificate:
Any computer between you and the server can see your personal information and the SSL is used to help keep this sensitive information secure across the website.
Web masters across the internet are starting to add SSL certificates onto their websites, but why should they?
PART 2: Why should you add an SSL?
1. PCI Compliance
If people can buy stuff on your website, you will need to have an SSL to show that you are complying with the Payment Card industry (PCI) standards. This is required for all e-commerce websites, so if you are thinking about purchasing something online, look for the padlock!
2. Trust
Thanks to GDPR, more people are being aware of protecting their information. Having a secure website is the best way to make your customers feel at ease when using your website.
3. It helps improve your organic rankings (SEO)
In 2014, Google rolled out a ranking algorithm which favours HTTP websites. The search engine is always encouraging people to add an SSL because of security and the SEO benefits. There are also many reports and studies from SEO professionals and the results are clear to see: HTTPS websites perform better than HTTP websites.
4. Updates Browser Labels
Without an SSL, your website browser will now look like this on Google Chrome:
Doesn’t look great, does it? Move to HTTPS, and your website will be more secure very quickly!
Finale (attempted poem)
As webmasters look and clearly see,
The final answer is not HTTP,
To have a website that’s secure and strong,
Migrate it with an SSL, that’s where it belongs,
The final decision to change to HTTPS,
Is a very strong and resounding YES!
Looking to improve your website? We are here to help. Avatar specialises in both print and digital marketing solutions and is dedicated to achieving your goals and KPI’s. If you would like to find out more information, contact us on hello@avatarcreative.co.uk