As most digital marketers know SEO & PPC can be a very complicated relationship. An SEO can spend many months to get their website ranking for a particular search query and then WHAM! A PPC ad steals all of the traffic, making all that hard work from the SEO feel pointless. Although this might seem frustrating for an SEO, should organic and paid traffic shake hands and become the best of friends? In this article, I’m going to explain why SEO and PPC should get along.

For many years, internet giants such as Google and YouTube have been and are still facing one of the most difficult tasks to date; showing safe advertising to the public. Although there are many policies in place to keep digital ads safe, many companies and users are still affected by this problem.

You knew it was inevitable but you hoped that "this time, they'll get it!". What could go wrong, you spent an additional two hours writing the creative brief!

Can't decide if you should have an SSL certificate? Here are the top reasons why you should get one

When you talk to an SEO expert about improving your website’s link profile, they will start to bore you by talking about “link juice” and “domain authority” but what does it mean? And is there a better way to see an overall picture of your website’s link profile?

We've been working hard with our CrowdPower projects. Take a look at what Avatar has achieved in February 2019: