Category “Digital”

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Why is data now more important than ever?

As the digital world continues to thrive, data is becoming one of the most valuable commercial resources on the planet. With over 53% of the world's population using the internet, data is now more important than ever.
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CrowdPower in June 2019

"We are constantly finding new and innovative ways to improve the way we work and the live reporting tool helps out clients see it in real time". Find out what Avatar has achieved in June 2019.
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How do the 7 Ps work in digital marketing?

If you work in marketing, you might be familiar with the 7 Ps of the traditional and extended marketing mix. Although this is predominately used in marketing as a whole, these methods can also be used in the digital landscape.
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CrowdPower in May 2019

Wow, are we halfway through the year already? Here are some juicy stats we have achieved this year (so far) with our CrowdPower clients:
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Google Algorithm Updates: Explained

Google is the most powerful search engine in the world. For over 20 years the company has been trying to achieve one goal "to organise the world's information and make it universally accessible and useful."
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Should SEO & PPC be friends?

As most digital marketers know SEO & PPC can be a very complicated relationship. An SEO can spend many months to get their website ranking for a particular search query and then WHAM! A PPC ad steals all of the traffic, making all that hard work from the SEO feel pointless. Although this might seem frustrating for an SEO, should organic and paid traffic shake hands and become the best of friends? In this article, I’m going to explain why SEO and PPC should get along.
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