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Category “Digital”

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Understanding Hashtags: A Beginners Guide

Hashtags have become crucial to social media. Their purpose is to categorise information easily so users can identify new sources of content which are relevant to them. Brands use hashtags as a way of marketing new campaigns, whereas, television companies use hashtags so viewers can discuss episodes or create a build up to launch a new show. They help build engagement by creating talking points and build awareness by getting content out to interested users.
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The importance of using data to build content

Data plays a key role in how we assess performance, understand user behaviour and build strategies. Throughout lockdown, we have seen a shift in how users interact with social media and the type of content industries have posted. Of course, with people spending more time at home and services being restricted, this is to be expected.
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Maximising Your Content

Maximise Your Content

While we are in lockdown, naturally, there is a reduction in inspiration and resources to create new marketing collateral. Now more than ever, it is important to maximise your content and transform this into multiple ideas.
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2020 social media trends

We may be mid-way through March, but if it isn’t already, social media needs to be a fundamental part of your marketing strategy for 2020.
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BrightonSEO Review - Part 1

One of the biggest digital marketing events in the world managed to bring together over 4,000 people from over 50 different countries to the sunny, seaside town of Brighton. Our very own SEO & PPC expert (also known as SEO Dave) attended this extraordinary event and here is his what he had to say about it.
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