Hashtags have become crucial to social media. Their purpose is to categorise information easily so users can identify new sources of content which are relevant to them. Brands use hashtags as a way of marketing new campaigns, whereas, television companies use hashtags so viewers can discuss episodes or create a build up to launch a new show. They help build engagement by creating talking points and build awareness by getting content out to interested users.

A year on from when Rachel began, we asked her what her time at Avatar has been like so far...

One thing that the coronavirus crisis has shown is how important it is for digital activity to be at the heart of your future marketing strategy.

Data plays a key role in how we assess performance, understand user behaviour and build strategies. Throughout lockdown, we have seen a shift in how users interact with social media and the type of content industries have posted. Of course, with people spending more time at home and services being restricted, this is to be expected.

While we are in lockdown, naturally, there is a reduction in inspiration and resources to create new marketing collateral. Now more than ever, it is important to maximise your content and transform this into multiple ideas.

Of course, it is important to let your customers know how you will be continuing your services and what steps you are taking, but how do you write one of these emails or posts?

We may be mid-way through March, but if it isn’t already, social media needs to be a fundamental part of your marketing strategy for 2020.

For the second year in a row, we have been shortlisted at the UK Search Awards!

One of the biggest digital marketing events in the world managed to bring together over 4,000 people from over 50 different countries to the sunny, seaside town of Brighton. Our very own SEO & PPC expert (also known as SEO Dave) attended this extraordinary event and here is his what he had to say about it.

It’s that time of the year again, where we share our latest results from our CrowdPower campaigns.