As the digital world continues to thrive, data is becoming one of the most valuable commercial resources on the planet. With over 53% of the world's population using the internet, data is now more important than ever.
If you work in marketing, you might be familiar with the 7 Ps of the traditional and extended marketing mix. Although this is predominately used in marketing as a whole, these methods can also be used in the digital landscape.
Google is the most powerful search engine in the world. For over 20 years the company has been trying to achieve one goal "to organise the world's information and make it universally accessible and useful."