It is not possible to come out the other side of a pandemic having learnt nothing! Whether it be about ourselves, our home lives, our businesses or the overall way we manage life. We certainly have not emerged empty-handed. Here’s how we have shifted to align with the new work world.
Lorna, one of our graphic designers here at Avatar, has been with us for over 6 months! Working across a variety of print and digital projects, Lorna brings a lot to the table with her eye for detail and creativity.
Hashtags have become crucial to social media. Their purpose is to categorise information easily so users can identify new sources of content which are relevant to them. Brands use hashtags as a way of marketing new campaigns, whereas, television companies use hashtags so viewers can discuss episodes or create a build up to launch a new show. They help build engagement by creating talking points and build awareness by getting content out to interested users.
Data plays a key role in how we assess performance, understand user behaviour and build strategies. Throughout lockdown, we have seen a shift in how users interact with social media and the type of content industries have posted. Of course, with people spending more time at home and services being restricted, this is to be expected.
While we are in lockdown, naturally, there is a reduction in inspiration and resources to create new marketing collateral. Now more than ever, it is important to maximise your content and transform this into multiple ideas.