News archive January 2010
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McEvoy & Rowley – revamped look |
Avatar Creative has been working on updating the identity of one of Berkshire's leading independent white goods retailers.
As a family run business with over 40 years experience within the industry, McEvoy & Rowley have built up a loyal customer base by offering a high quality service through their skilled and knowledgeable sales team. It was imperative when Avatar Creative undertook the design process that these core values were reflected and communicated in the end result.
As well as the domestic appliance business Avatar's brief was to integrate the kitchen design and fitting service within the revamped identity. The result brought a stylish, modern and contemporary look with the use of solid black and silver grey. The ongoing work has included magazine advertising, stationery redesign and vehicle graphic
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Millgate Homes development launch |
Janoway Hill, located in the heart of Surrey, is the latest exclusive residential development from award winning Millgate Homes to be launched.
Situated in St Johns, a most sought after location on the fringes of Woking, this magnificent gated development of just five luxury detached family homes is being launched on Saturday 30th January.
Avatar Creative has designed and produced an array of marketing material including sales brochure, marketing suite displays, show home launch invitations including email campaign and agent displays showcasing these stunning properties. Devotion to detail is what turns houses into homes, an essential part of the Millgate Homes philosophy. The same can also be said of Avatar's approach to the marketing – it is the final touches, sometimes tiny and even imperceptible that separate the truly exceptional from the merely mediocre.
For further information about Janoway Hill or to register your interest in the development, please call Millgate Homes on 01189 34 33 44.
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Property e-marketing campaign |
Avatar Creative have assisted Millgate Homes in the launch of a new property development by producing a targeted html email campaign and online interactive brochure.
Millgate wanted to promote their show home launch for Chapel Pines - ten new stunning 5 bedroom luxury homes in Camberley, Surrey. This was achieved by using SAM 'Send And Monitor' - our simple-to-use email marketing tool, allowing Millgate's sales & marketing team to instantly measure the response, evaluate the effectiveness of the campaign and target sales calls accordingly. Combining this with the online ebrochure Avatar Creative put together, provided customers with an engaging experience with an enhanced sense of interaction.
If your interested in finding out more about email and ebrochure campaigns, contact Clare at Avatar Creative on 01344 988788, info@avatarcreative.co.uk
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Turquoise is the colour for 2010 |
Pantone has announced Turquoise as its colour of the year for 2010.
Pantone’s vice-president of strategic business development Helmut Eifert says, ‘Turquoise occupies a very special position in the world of colour. It is believed to be a protective talisman, a colour of deep compassion and healing, and a colour of faith and truth, inspired by water and sky.
Clare Kiddell, Account Manager at Avatar Creative, says "Turquoise is universally appealing, it represents an escape to many people – taking them to a tropical paradise that is pleasant and inviting, even if only a fantasy".
Pantone's colour for 2009 was mimosa yellow, intended to carry a hopeful, optimistic message. For 2010 the public is shifting gears as the economy shows some improvement: They are ready to fantasise a bit about that tropical beach resort!
