Barking up the right tree |

As dog lovers ourselves, with two part of the Avatar team - Millie and Buster - we'd like to introduce you to The Real Dog Company, an ethically managed company that passionately believes that a balanced, natural diet is the cornerstone of a healthy and happy dog. The Real Dog Company only supply natural products containing no additives, animal derivatives or nasty chemicals to ensure a healthy balanced diet, straight to your front door via a convenient next day delivery service.

Avatar Creative have worked closely with The Real Dog Company and its entrepreneurial owner; Tristan Taylor to create a new brand identity designed to work across a number of materials including website. Tristan says "Our ethos is to promote a joint natural, healthy lifestyle and we needed a brand image that reflected our target market and one to which we can grow our customer base against. Since launching The Real Dog Company we have continued to extend our range from natural foods, through to bespoke dog accessories and outdoor lifestyle activities – the logo and branding Avatar Creative have designed allows us to continue expanding with a consistent look, feel and message."

If you'd like further information on or wish to discuss any part of your dog's diet or lifestyle, please go to www.therealdogcompany.com 

Radiating style |

Towelrads have created a contemporary new showroom environment that allows customers to browse their extensive range of radiators to fully coordinate and complete any bathroom project.

To promote the brand new showroom Avatar Creative have revamped the existing product brochure, giving it a splash of style with the latest product ranges from Towelrads.

To visit this inspirational new showroom for yourself or to pick up the new product brochure, just pop down to Maidenhead Trade Park, next to junction 8/9 of the M4 motorway – Towelrads' experienced sales staff will be happy to assist you.

Creating the right look |

Avatar Creative have designed a new identity for Windsor based interior designer Shelley Jackson.

The stylish new logo uses clean, sharp typography to portray a modern and contemporary image designed to underpin Shelley's impressive mix of architectural and interior design skills. She successfully blends the latest contemporary styles with traditional time-honoured features and pieces to create stunning room interiors.

As well as the new brand identity for Shelley Jackson Interiors, a stationery suite and new web site is to follow shortly – we'll keep you updated!

Millgate Homes makes history |

Millgate Homes once again has cause for celebration following the glittering Evening Standard New Homes Awards ceremony on Friday, 13th May; at which it was awarded the coveted Eros statue for ‘The Best New Home’ for the third time in four years.

While Millgate has a track record of success in these prestigious awards – having amassed some 22 accolades in the past decade alone – its achievement over the past few years is unprecedented. This year’s winning property, the former Show Home at Wargrave Park in the Thames-side village of Wargrave, joins the developer’s former Eros winners; Longwood Manor in Kenley, which was bestowed the prize in 2010, and Warnborough House at Woodham Park, Woking, which was awarded the honour in 2008, in a very exclusive hall of fame.

This outstanding achievement is testament to the company’s dedication to excellence, and as a creative design agency who also believe in and strive for excellence in everything it does, Avatar Creative are proud to be involved.

Avatar were asked to design and produce the awards entry in the form of bespoke made blind embossed folders and high quality glossy insert pages. As in previous years the work was completed to a very high standard and played an integral part in the awards submission.

New build for Millgate Homes |

Avatar Creative have worked with Millgate Homes for a good number of years now, designing and producing their development marketing material as well as corporate literature. We were recently commissioned to build a new website for Millgate Homes and we are happy to announce this month we have re-launched their website for 2011 featuring a complete design refresh.

The new site is built with a fully content managed system and incorporates an array of new features to showcase Millgate Homes' award winning developments. All this has been designed to be managed and updated by Millgate's own in-house marketing team. Take a look for yourself…  www.millgatehomes.co.uk

Designed to be different |

With two prestigious new developments located very close to each other, you might think that Millgate Homes would find it a difficult to market each one individually. Although quite different –  Maple Place in Kingswood, Surrey, is a select development of just three 5 bedroom detached new homes from £2.5 million, while Elizabeth Place in nearby Tadworth comprises a range of apartments, semi-detached and detached homes ranging from £320,000 upwards – both developments share the same high quality and attention to detail associated with Millgate Homes.

Fortunately, they knew they could rely on Avatar Creative to create promotional material that would highlight their unique personalities – while still remaining within the Millgate Homes corporate style. For Maple Place, we drew on the maple trees around the site, inspiring a rich, autumnal palette, while Elizabeth Place was designed with an elegant cream and gold scheme. These designs were then adapted across a full range of marketing material, including invitations, digital and printed brochures, html campaigns, hoarding and both sales and agent displays.

Davis Tate go interactive |

Charged with the task of raising the profile of a local estate agent in Woodley, Berkshire, and the surrounding area, Avatar created an e-mailer with a difference to be sent to prospective clients.

This interactive digital mini-brochure not only promoted the services of Davis Tate – who already had a strong reputation across Berkshire and Oxfordshire – but also implicitly highlighted the company’s experience with Internet selling and modern technology.

Potential customers were invited to avail of a free no obligation marketing appraisal of their home: all they had to do was fill in their details online the back of the mini-brochure and then submit the form electronically to Davis Tate.

Avatar’s eye-catching design and easy to use mini-brochure has proved to be a big help.

Letfirst makes the smarter choice with Avatar |

Avatar Creative recently came first in the race to win Orchard & Shipman as a new client. Competing against four other agencies from right across the UK, we won the pitch to produce all of the marketing collateral for letfirst, a new service from the national lettings agency.

Our proposals for new campaign leaflets, a microsite (let-first.com), exhibition stand, To Let boards and customer forms convinced the client that we could deliver highly creative solutions, all designed around the simple, yet effective positioning statement: “make the smarter choice your first choice”.

In addition, our efficient service and quick turnaround ensured that the collateral was produced in record time, ready for the timely launch of the campaign in Edinburgh. The campaign is now due to be rolled out nationwide.

Up, online and away! |

At Avatar, we've had our head in the clouds. We were commissioned to design a microsite and logo for a new cloud computing service from Sire Technology.

Designing a simple, yet dynamic layout that maximised ease of use, we created a striking visual of a Sire Cloud key on a computer key pad, suggesting instant availability, responsiveness and ease of access. We also came up with a strapline that not only sold Sire Cloud’s services but also put their IT expertise right up-front: “FLEXIBILITY // SCALABILITY // AVAILABILITY.” See for yourself at www.sirecloud.co.uk

Millgate Homes’ bright idea |

So, what do you do if you’re a property developer trying to market one of your developments in the dark, snowy days of December?

Knowing that the one thing most people do just before Christmas is go shopping, Millgate Homes took the novel decision to let hit the high street themselves. They have taken over the windows of a vacant shop in the heart of Wargrave village, where they are promoting local development Wargrave Park to both shoppers and passing drivers alike.

Avatar Creative have designed and produced graphics that were reverse mounted over the entire window area, using high definition printing and photography to achieve superb visibility. This was enhanced by display lighting installed inside the shop – creating a vast light-box that ensured the graphics had maximum impact during December’s minimal hours of daylight.

In addition, we ensured that the windows served a dual purpose – as well as highlighting the quality of the development, the signage directed potential purchasers to the site.

Pantone colour of the year 2011 |

Honeysuckle – while the 2010 colour of the year, Turquoise, served as an escape for many, Honeysuckle emboldens us to face everyday troubles with verve and vigour. A dynamic reddish pink, Honeysuckle is encouraging and uplifting. It elevates our psyche beyond escape, instilling the confidence, courage and spirit to meet the exhaustive challenges that have become part of everyday life.

In times of stress, we need something to lift our spirits. Honeysuckle is a captivating, stimulating colour that gets the adrenaline going – perfect to ward off the blues. Honeysuckle derives its positive qualities from a powerful bond to its mother colour red, the most physical, viscerally alive hue in the spectrum.

The intensity of this festive reddish pink allures and engages. In fact, this colour, not the sweet fragrance of the flower blossoms for which it was named, is what attracts hummingbirds to nectar. Honeysuckle may also bring a wave of nostalgia for its associated delicious scent reminiscent of the carefree days of spring and summer.